12 years ago I did a stint in London as a ‘city boy.’ Big earnings. Work hard. Play hard. It was a tough year and apart from work, I learned a lot about brands. Actually, I learned to hate them. London is full of brands and among the city boys, the label on the suit was of the utmost importance. I learned to ignore the wide-boys and I learned to ignore brands.
Imagine my shock when I read that the Omnia Pro, a device I’ve chosen for it’s productivity credentials, could be branded as the Armani 2.
MobileWhack wrote up the story after seeing the B7620 on the Bluetooth approval list and matching it up to the Armani brand via a twitter feed. They didn’t match it up to the Omnia Pro specs but others have drawn paralells. ‘Home and Work’ modes appear to give the game away although there’s really nothing much to go on except the model number.
WMExperts take the right approach I think. “The Samsung B7610 is also known as the recently announced Omnia Pro (seen below), so we’d imagine things would fall along that line.” I’m guessing it with be the Omnia Pro but without the keyboard. Armani wouldn’t sacrifice style for practicality, surely.
#1 by Carl on July 16th, 2009
My understanding is that all the previous Samsung Armani phones have been adapted from other models in Samsung’s lineup, rather than designed from the ground up, so it’s not too surprising. The only difference is that this time the base model is actually good. As opposed to, say, the P520.
A Dutch blogger (http://www.mobilecowboys.nl/mobilerumours/10143) has claimed to have seen a prototype unit in person, and that it is similar in appearance to the B7610, but I’ll take that with a grain of salt for now.
#2 by chippy on July 16th, 2009
Thanks Carl. I’d be suprised if it was a slider but you never know. I’ll see if I can track down some Armani stickers for Omnia Pro owners